Specialist and new know-how is required for the development of innovative solutions. Frequently, this know-how can only be found outside of the specific company and even beyond the boundaries of the specific industry. Under certain circumstances, it may be so unique that there are only a few people worldwide who have this expertise.
With our competent partners and selected experts, we support companies from all industries in finding the proverbial needle in a haystack. Our specialists systematically identify particularly progressive users (Lead Users) and experts (Lead Experts) in the target markets of our customers as well as in analogous markets. In both cases, we attach great importance to the selected Lead Users and Experts having a high degree of expertise in the development of ground-breaking solutions.
Expert Landscape Mapping | Analogous Market Analysis | Lead User Method